Case study · Nika van Olst
Brammibal's: a first sustainability report
Project lead, strategist and copywriter
Brammibal's Donuts GmbH, through NEW STANDARD.S · January to October 2023
Problem
Turn sustainability commitments into a clear account of the business’s impacts and priorities.
Context
A vegan doughnut company preparing its first voluntary sustainability report.
My approach
I led the project, facilitated a leadership workshop, conducted stakeholder research, and developed the report’s structure and writing. We used Doughnut Economics, a materiality survey and GRI Standards to connect environmental and social questions with the business.
Results
The report was published online in September 2023. The team gained a clearer understanding of the data it needed and practical steps towards its goals. Annual reporting did not continue in the short term because of internal constraints.